Have you ever wondered how some of the best craft beers are made, especially those that gained fame after appearing on shows like Shark Tank? Let's take a look at MobCraft Beer, a crowdfunded microbrewery that stood its ground against the Sharks, and see how their decision to build their own facility has paid off. MobCraft Beer, founded by Henry Schwartz, made a notable appearance on Shark Tank Season 7. Despite not securing a deal with the Sharks, the company has thrived
MobCraft Stands its Ground No Deal with the Sharks
Product Details: MobCraft Beer is a crowdfunded microbrewery that combines crowdfunding with craft beer production. Customers submit and vote on beer recipes, with the winning recipe being produced and shipped. Each vote doubles as a preorder, with four 20-ounce bottles of the winning brew costing $25. The brewery produces monthly crowdsourced beers, as well as flagship and sour beer lines. Beers are available for pickup at the brewery or through online retailers, primarily in Wisconsin and northern Illinois, though shipping to other states is also possible.
Pros:
- Unique crowdsourcing model allowing customers to suggest and vote on beer recipe...
- Direct engagement with customers through the voting and preorder process
- Innovative and diverse beer flavors, including experimental and award-winning be...
- Strong community involvement and events, such as the annual Weird Fest Block Par...
Cons:
- High production costs, with a 24-pack costing $28 to make and selling for $48
- Financial challenges, including a projected loss due to new facility expenses an...
- Limited geographic distribution, mainly confined to the Midwest region
- Occasional beer quality problems and controversy related to the crowdsourced mod...
Shark Tank MobCraft Beer Update 2024 | Season 7
Product Details: MobCraft Beer is a crowdfunded microbrewery founded by Henry Schwartz. The business model involves customers proposing and voting on new craft beer flavors through pre-orders. The beer flavor with the most pre-orders is produced and shipped to the voters. Each vote doubles as a preorder, with four 20-ounce bottles costing $25. In the year before filming, MobCraft made $280,000 in sales and was projected to do $500,000 during the year of filming, despite anticipating a loss due to the opening of a new facility.
Pros:
- Innovative crowdsourcing model allowing customers to propose and vote on new bee...
- High customer engagement through the voting and preorder process
- Ability to maintain quality control by having a dedicated manufacturing facility
Cons:
- High operational costs, particularly with the opening of a new facility
- Sharks' lack of interest in the craft beer industry, with most going out early
- Kevin O'Leary's concern about the necessity of a dedicated facility instead of r...
What Happened To MobCraft Beer After Shark Tank?
Product Details: MobCraft Beer is a craft beer company that uses a crowdsourcing model to create new beer flavors. Customers can suggest and vote on beer recipes, with the winning flavor being produced and shipped out. The company has taprooms in Milwaukee, Wisconsin, and Denver, Colorado, and plans for additional locations. MobCraft beers are primarily available in the Midwest but can be shipped to other states. The beers include a variety of unique flavors such as double chocolate doppelbock, lemon and pomegranate lager, and double IPA with pears. Cases range in price from $18 for four cans to $70 for 16 cans
on a subscription basis.
Pros:
- Unique crowdsourcing model allowing customers to propose and vote on new beer fl...
- High quality control maintained by having their own brewing facility
- Innovative and diverse range of beer flavors
- Strong customer engagement through the voting process
- Ability to ship beers to various states
Cons:
- Limited geographical distribution, mainly available in the Midwest
- Higher production costs due to maintaining their own facility
- Not all Sharks were impressed with the beer flavors, indicating potential taste...
Beer Blizzard: From 'dumbest idea' to 'Shark Tank'
Product Details: The Touch Up Cup is a container for extra paint that prevents it from rusting or clumping. It features a stainless steel blending sphere, making it easy to mix paint by simply shaking the container. The cap can be used for smaller painting jobs.
Pros:
- Keeps paint from rusting or clumping
- Easy to mix paint with the stainless steel blending sphere
- Versatile cap for smaller painting jobs
Cons:
- No significant drawbacks mentioned in the sources
- Dependence on successful marketing and distribution to reach a wider audience
Home brewing startup's pitch on “Shark Tank” goes flat
Product Details: BEERMKR is a home brewing system manufactured by Boulder-based BrewJacket LLC. It brews, ferments, and carbonates beer on your countertop, connecting to your phone via an app. The system makes over a gallon of craft beer in a week's time and is designed for both brewing novices and professionals. Setup takes 5 minutes, and cleaning is easy. The BEERMKR retails for $579 or $249 for a slightly used model.
Pros:
- Makes over a gallon of craft beer in a week's time
- Designed for both brewing novices and professionals
- Connects to your phone via an app with customizable recipes
- Easy setup and cleaning
- Allows for wild experiments and creation of new beer recipes
- International distribution in Canada, Europe, and Australia
- Award-winning beers brewed using the system
Cons:
- High initial valuation of $25 million, which was a sticking point for the Sharks
- Filmed Shark Tank segment before shipping product and generating significant sal...
- Rejected deal offer due to hefty debt portion
- Timing issues due to COVID-19 delays and production schedule constraints
'Shark Tank' investors don't bite on Muff Waders pitch ...
Product Details: Muff Waders are overalls with a built-in six-pack insulated cooler on the chest. They are made of 100% heavy cotton canvas with an added rain guard and are manufactured in the USA. The overalls feature a metal bottle opener, a magnetic can cooler attached to the bottle opener, and a hidden concealed pocket. They are designed for both work and play, including tailgating and outdoor jobs.
Pros:
- Convenient storage for drinks with a built-in cooler
- Multiple pockets for tools or other items
- Adjustable straps and hip buttons for a comfortable fit
- Available in various sizes to fit different body types
- Additional products like Muff Suspenders for attaching drinks
Cons:
- None of the Sharks were interested in investing, indicating potential market or...
- Production cost is $35 per pair, with a retail price of $55, which may affect pr...
- Limited sales channels, primarily online through their website and Amazon
All Shark Tank Season 1 Products
About ROKiT DRINKS
Product Details: ROKiT Drinks offers a range of products including ABK Beer, ROKiT Fuel, iskabar Water, and Bandero Tequila. ROKiT Fuel is a 100% natural energy drink made with botanical ingredients, available in a Lychee & Passion Fruit flavor, containing zero fat, zero salt, and only 42kcal. ABK Beer is crafted using traditional methods with the finest barley, hops, yeasts, and pure local waters. Bandero Tequila is twice distilled using the finest Blue Agave.
Pros:
- ROKiT Fuel is made with 100% natural ingredients and has no fat or salt.
- ABK Beer is produced using high-quality, traditional methods and ingredients.
- Bandero Tequila is twice distilled for premium quality.
- ROKiT Drinks offers a variety of products, including energy drinks, beers, and s...
Cons:
- Limited shipping options, with additional costs for remote areas.
- No detailed nutritional information available beyond calories, fat, and salt for...
Top 50 Highest Shark Tank Investment Deals
From Class Project to Kickstarter to Shark Tank
Product Details: Kanga Coolers' flagship product, the Kase Mate, is a lightweight, insulated beverage cooler designed as a sleek alternative to traditional ice chests. It was developed by friends Logan LaMance, Ryan Frazier, Teddy Giard, Austin Maxwell, and Kyle Self as a solution to the problem of lukewarm drinks and messy melting ice at tailgating parties. The cooler features a three-layer insulating system that keeps beverages cold in their original packaging for up to seven hours without the use of ice. It has undergone several iterations, with improvements including bulked-up insulation, the addition of a handle, and a more premium design. The
product is versatile, suitable for various occasions such as dinner parties, barbecues, and casual use around the house[1][2][3].
Pros:
- Keeps beverages cold for up to seven hours without ice
- Lightweight and insulated, making it a convenient alternative to traditional coo...
- Versatile and suitable for multiple occasions
- Improved design with bulked-up insulation and a handle
- Easy to use, simply slide the drinks in from the fridge
Cons:
- Initial prototypes had issues with scalability and manufacturing
- Required multiple iterations to achieve the current premium product quality
- May not be suitable for long-term cooling needs beyond seven hours
Comparison Table
| Company | Product Details | Pros | Cons | Website |
|---|---|---|---|---|
| MobCraft Stands its Ground No Deal with the Sharks | MobCraft Beer is a crowdfunded microbrewery that combines crowdfunding with craft beer production. Customers submit and vote on beer recipes, with the... | - Unique crowdsourcing model allowing customers to suggest and vote on beer recipe... - Direct engagement with customers through the voting and preord... | - High production costs, with a 24-pack costing $28 to make and selling for $48 - Financial challenges, including a projected loss due to new facility... | www.mobcraftbeer.com |
| Shark Tank MobCraft Beer Update 2024 | Season 7 | MobCraft Beer is a crowdfunded microbrewery founded by Henry Schwartz. The business model involves customers proposing and voting on new craft beer fl... | - Innovative crowdsourcing model allowing customers to propose and vote on new bee... - High customer engagement through the voting and preorder proce... | - High operational costs, particularly with the opening of a new facility - Sharks' lack of interest in the craft beer industry, with most going out e... |
| What Happened To MobCraft Beer After Shark Tank? | MobCraft Beer is a craft beer company that uses a crowdsourcing model to create new beer flavors. Customers can suggest and vote on beer recipes, with... | - Unique crowdsourcing model allowing customers to propose and vote on new beer fl... - High quality control maintained by having their own brewing fa... | - Limited geographical distribution, mainly available in the Midwest - Higher production costs due to maintaining their own facility - Not all Sharks... | www.mashed.com |
| Beer Blizzard: From 'dumbest idea' to 'Shark Tank' | The Touch Up Cup is a container for extra paint that prevents it from rusting or clumping. It features a stainless steel blending sphere, making it ea... | - Keeps paint from rusting or clumping - Easy to mix paint with the stainless steel blending sphere - Versatile cap for smaller painting jobs | - No significant drawbacks mentioned in the sources - Dependence on successful marketing and distribution to reach a wider audience | www.cincinnati.com |
| Home brewing startup's pitch on “Shark Tank” goes flat | BEERMKR is a home brewing system manufactured by Boulder-based BrewJacket LLC. It brews, ferments, and carbonates beer on your countertop, connecting... | - Makes over a gallon of craft beer in a week's time - Designed for both brewing novices and professionals - Connects to your phone via an app with cu... | - High initial valuation of $25 million, which was a sticking point for the Sharks - Filmed Shark Tank segment before shipping product and generating... | www.denverpost.com |
| 'Shark Tank' investors don't bite on Muff Waders pitch ... | Muff Waders are overalls with a built-in six-pack insulated cooler on the chest. They are made of 100% heavy cotton canvas with an added rain guard an... | - Convenient storage for drinks with a built-in cooler - Multiple pockets for tools or other items - Adjustable straps and hip buttons for a comfortab... | - None of the Sharks were interested in investing, indicating potential market or... - Production cost is $35 per pair, with a retail price of $55, wh... | www.desmoinesregister.com |
| All Shark Tank Season 1 Products | sharktankrecap.com | |||
| About ROKiT DRINKS | ROKiT Drinks offers a range of products including ABK Beer, ROKiT Fuel, iskabar Water, and Bandero Tequila. ROKiT Fuel is a 100% natural energy drink... | - ROKiT Fuel is made with 100% natural ingredients and has no fat or salt. - ABK Beer is produced using high-quality, traditional methods and ingredie... | - Limited shipping options, with additional costs for remote areas. - No detailed nutritional information available beyond calories, fat, and salt for... | rokitdrinks.com |
| Top 50 Highest Shark Tank Investment Deals | www.failory.com | |||
| From Class Project to Kickstarter to Shark Tank | Kanga Coolers' flagship product, the Kase Mate, is a lightweight, insulated beverage cooler designed as a sleek alternative to traditional ice chests.... | - Keeps beverages cold for up to seven hours without ice - Lightweight and insulated, making it a convenient alternative to traditional coo... - Versa... | - Initial prototypes had issues with scalability and manufacturing - Required multiple iterations to achieve the current premium product quality - May... | www.shopify.com |
Frequently Asked Questions (FAQs)
It appears there might be some confusion, as the information provided does not mention MobCraft Beer having factories in China. Here are some FAQs that address the relevant information about MobCraft Beer and its operations
Did MobCraft Beer secure a deal on Shark Tank?
No, MobCraft Beer did not secure a deal on Shark Tank. Despite presenting their unique crowdfunded microbrewery model, the Sharks decided not to invest, primarily due to disagreements over outsourcing production and the plan to build a new facility.
Where are MobCraft Beer's facilities located?
MobCraft Beer has facilities in Milwaukee, Wisconsin, and Denver, Colorado. After appearing on Shark Tank, they proceeded with their plan to build a new brewery in Milwaukee and later expanded by acquiring a new brewery in Denver.
How does MobCraft Beer's crowdsourcing model work?
MobCraft Beer allows customers to suggest and vote on beer flavors each month. The winning flavor is then produced and shipped to the voters. This model combines crowdfunding with craft beer, where each vote doubles as a preorder for the beer.
What happened to MobCraft Beer after the Shark Tank appearance?
Despite not getting a deal from the Sharks, MobCraft Beer continued to grow. They opened their new brewery in Milwaukee, expanded to Denver, and have seen significant revenue growth, with estimated annual sales of around $2.5 million as of 2022.
Is MobCraft Beer available outside of Wisconsin and Illinois?
While MobCraft Beer is primarily available in Wisconsin and northern Illinois, you can have their beers shipped to your state if your state allows alcohol delivery. They continue to operate mainly in the Midwest but offer shipping options for broader accessibility.
