Have you ever wondered how a craft brewery like MobCraft Beer, known for its crowdsourced beer recipes, could thrive despite not securing a deal on Shark Tank? Let's dive into the journey of MobCraft Beer and explore how they expanded their operations, including their new facilities in the U.S., and what this means for their unique brewing model. However, since MobCraft Beer does not have factories in China, we'll focus on their successful growth in the U.S. and what makes their approach so

MobCraft Stands its Ground No Deal with the Sharks

Product Details: MobCraft Beer is a crowdfunded microbrewery that combines crowdfunding with craft beer production. Customers submit and vote on beer recipes, with the winning recipe being produced and shipped. Each vote doubles as a preorder, with four 20-ounce bottles of the winning brew costing $25. The brewery produces monthly crowdsourced beers, as well as flagship and sour beer lines. Beers are available for pickup at the brewery or through online retailers, primarily in Wisconsin and northern Illinois, though shipping to other states is possible.

Pros:
- Unique crowdsourcing model allowing customers to suggest and vote on beer recipe...
- Direct involvement of customers in the brewing process through preorders
- Innovative and diverse beer flavors, including experimental and award-winning be...
- Strong community engagement through events like Weird Fest Block Party and Mobto...

Cons:
- Financial challenges, including operating losses due to new facility costs and u...
- Limited geographic distribution, mainly confined to the Midwest region
- Occasional beer quality problems and controversy related to the crowdsourced mod...
- Ultimately, the need to sell the brewery due to financial constraints

Shark Tank MobCraft Beer Update 2024 | Season 7

Product Details: MobCraft Beer is a crowdfunded microbrewery founded by Henry Schwartz. The business model involves customers proposing and voting on new craft beer flavors through pre-orders. The beer flavor with the most pre-orders is then produced. Each vote doubles as a preorder, with four 20-ounce bottles costing $25. In the year before the Shark Tank appearance, MobCraft made $280,000 in sales and was projected to do $500,000 during the year of filming. However, the company was set to take a loss due to the opening of a new facility. A 24-pack of beer cost $28 to make and sold for $48.

Pros:
- Innovative crowd-sourcing model allowing customers to propose and vote on new be...
- High customer engagement through the voting and preorder process
- Ability to maintain quality control by having a dedicated manufacturing facility
- Successful expansion with taprooms in Milwaukee, Wisconsin, and Denver, Colorado...

Cons:
- High operational costs, including the expense of opening a new facility
- Mixed reactions from the Sharks, with some disliking the beer flavors and others...
- Kevin O'Leary's criticism of the need for a dedicated facility, suggesting renti...
- Failure to secure an investment deal on Shark Tank

Tune in to watch MobCraft on Shark Tank

Product Details: MobCraft Beer is a microbrewery that uses a crowdsourcing model to produce unique beer flavors. Customers submit and vote on beer recipes, with the winning recipe being produced and shipped. The company offers a variety of beers, including flagship, sour, and monthly crowdsourced beers. Each month, customers can vote on new beer recipes, and the winning recipe is produced and sold.

Pros:
- Unique crowdsourcing model allows customers to suggest and vote on beer flavors
- Variety of beers, including flagship, sour, and monthly crowdsourced options
- Strong customer engagement through the voting process
- Ability to ship beers to customers across the midwest region and other states wh...

Cons:
- Limited geographical distribution, primarily in Wisconsin and northern Illinois
- Not all Sharks were impressed with the unique sour ale flavors
- Initial plan to build a new facility was a deal breaker for the Sharks due to po...

What Happened To MobCraft Beer After Shark Tank?

Product Details: MobCraft Beer is a craft beer company that uses a crowdsourcing model to produce unique beer flavors. Customers can suggest and vote on beer recipes by placing pre-orders, and the winning flavor is produced and shipped. The company operates primarily out of Milwaukee, Wisconsin, and also has a location in Denver, Colorado. MobCraft Beer is mainly available in the Midwest, but it can be shipped to other states where alcohol delivery is allowed. The beers include a variety of flavors such as double chocolate doppelbock, lemon and pomegranate lager, double IPA with pears, and beer with apple and caramel notes.

Cases range in price from $18 for four cans to $70 for 16 cans on a subscription basis.

Pros:
- Innovative crowdsourcing model allows customers to propose and vote on new beer...
- High level of customer engagement and participation in the brewing process
- Ability to produce unique and diverse beer flavors based on customer preferences
- Expansion to multiple locations including Milwaukee and Denver
- Option for online ordering and shipping to various states

Cons:
- Limited geographical availability, mainly confined to the Midwest
- Higher production costs due to the decision to build a dedicated manufacturing f...
- Mixed reviews from the Sharks on the beer flavors, indicating potential divisive...

더

Product Details: Castle Malting Château Vienna malt is a base and Vienna-type malt. It is kilned at slightly higher temperatures than Pilsen malt, imparting a richer flavor of malt and grain, and adding subtle aromas of caramel and toffee. It gives a deeper golden color to the beer, increasing its body and fullness. The enzyme activity is slightly lower than Pilsen malt but sufficient for use with specialty malts. Key specifications include: Color Range 2.1 - 3.2 L, Diastatic Power 250, Protein 11.5%, Extract 80%, and Moisture 4.5%.

Pros:
- Imparts a richer flavor of malt and grain
- Adds subtle aromas of caramel and toffee
- Increases the body and fullness of the beer
- Provides a deeper golden color

Cons:
- Slightly lower enzyme activity compared to Pilsen malt
- Higher kilning temperature may affect enzymatic activity

Dead Bird Brewing plans expansion with Milwaukee taproom

Product Details: Dead Bird Brewing Co. is expanding with a new taproom in Milwaukee’s Halyard Park neighborhood. The taproom will be located in a 3,600-square-foot space in a former warehouse building at the corner of West Walnut and North 5th Streets. It will serve as both a taproom and a secondary production facility. The taproom will have 1,800 square feet with seating for 100 people and feature 16 tap lines, including 13 Dead Bird beers, a gluten-free beer, a cider, and the brewery’s line of soda. The new space will also be used to create a new line of barrel-aged beers and

eventually house a two-to-three-barrel production system.

Pros:
- Expansion allows for increased production and a wider variety of beers.
- New taproom provides a larger space for customers with seating for 100 people.
- Features a diverse selection of beers, including gluten-free and vegan options.
- Received a $10,000 cash prize from ‘Project Pitch It’ to support the expansion.

Cons:
- Initial reliance on external production facilities before the new taproom and pr...
- Limited production capacity in the early years, brewing only 100 barrels in the...

MobCraft jumps in the Shark Tank

MobCraft Beer is closing; details on last events

Product Details: MobCraft Beer, founded in 2013, is a crowdsourced brewery that allowed fans and homebrewers to submit and vote on beer recipes. The brewery is known for its innovative and experimental beers, including sours, stouts, and unusual flavor combinations. After 12 years, MobCraft is selling its brewery, taprooms, and intellectual property due to financial constraints and the inability to operate as a standalone organization. The sale is set to be finalized on December 1, 2024.

Pros:
- Innovative crowdsourced brewery model allowing public input on beer recipes
- Award-winning beers, including gold and silver medals at the Great American Beer...
- Extensive Wild & Sour beer program
- Unique and experimental beer flavors
- Strong community engagement and events

Cons:
- Financial struggles leading to the inability to operate independently
- Failure to reach full production capacity
- Closure of taprooms, including the Denver location after just eight months
- Occasional beer quality problems
- Controversies associated with the crowdsourced model

August 11, 2018 | Olin Park | Madison, WI

Product Details: The GT18 power unit is designed for continuous duty operation of hydraulic tools, offering 5 or 8 GPM at 2000 psi. It features an open center circuit, a 3-gallon hydraulic reservoir, and a 7-gallon fuel tank. The unit is powered by either a Briggs & Stratton 18 HP Vanguard or a Honda GX620 OHV engine. It includes an auto idle feature, tool circuit lockout during startup, and a quartz hour meter. The GT18 also has a Powerlink Inverter system in some models, providing 1000 watt continuous and 1500 watt intermittent power.

Pros:
- World-class cooling system for efficient operation
- Auto idle feature to lower fuel consumption and noise
- Tool circuit lockout during engine startup for safety
- Powerlink Inverter system for additional power needs
- Durable construction with a pressure lubrication system and low engine oil shutd...

Cons:
- Weight of 330 lbs, which may be cumbersome for some users
- Warranty void if maximum flow and pressure ratings are exceeded
- Specifications and design subject to change without notice

Comparison Table

Company	Product Details	Pros	Cons	Website
MobCraft Stands its Ground No Deal with the Sharks	MobCraft Beer is a crowdfunded microbrewery that combines crowdfunding with craft beer production. Customers submit and vote on beer recipes, with the...	- Unique crowdsourcing model allowing customers to suggest and vote on beer recipe... - Direct involvement of customers in the brewing process through...	- Financial challenges, including operating losses due to new facility costs and u... - Limited geographic distribution, mainly confined to the Midwes...	www.mobcraftbeer.com
Shark Tank MobCraft Beer Update 2024	Season 7	MobCraft Beer is a crowdfunded microbrewery founded by Henry Schwartz. The business model involves customers proposing and voting on new craft beer fl...	- Innovative crowd-sourcing model allowing customers to propose and vote on new be... - High customer engagement through the voting and preorder proce...	- High operational costs, including the expense of opening a new facility - Mixed reactions from the Sharks, with some disliking the beer flavors and...
Tune in to watch MobCraft on Shark Tank	MobCraft Beer is a microbrewery that uses a crowdsourcing model to produce unique beer flavors. Customers submit and vote on beer recipes, with the wi...	- Unique crowdsourcing model allows customers to suggest and vote on beer flavors - Variety of beers, including flagship, sour, and monthly crowdsourc...	- Limited geographical distribution, primarily in Wisconsin and northern Illinois - Not all Sharks were impressed with the unique sour ale flavors - I...	www.mobcraftbeer.com
What Happened To MobCraft Beer After Shark Tank?	MobCraft Beer is a craft beer company that uses a crowdsourcing model to produce unique beer flavors. Customers can suggest and vote on beer recipes b...	- Innovative crowdsourcing model allows customers to propose and vote on new beer... - High level of customer engagement and participation in the brew...	- Limited geographical availability, mainly confined to the Midwest - Higher production costs due to the decision to build a dedicated manufacturing f...	www.mashed.com
더	Castle Malting Château Vienna malt is a base and Vienna-type malt. It is kilned at slightly higher temperatures than Pilsen malt, imparting a richer f...	- Imparts a richer flavor of malt and grain - Adds subtle aromas of caramel and toffee - Increases the body and fullness of the beer - Provides a deep...	- Slightly lower enzyme activity compared to Pilsen malt - Higher kilning temperature may affect enzymatic activity	www.castlemalting.com
Dead Bird Brewing plans expansion with Milwaukee taproom	Dead Bird Brewing Co. is expanding with a new taproom in Milwaukee’s Halyard Park neighborhood. The taproom will be located in a 3,600-square-foot spa...	- Expansion allows for increased production and a wider variety of beers. - New taproom provides a larger space for customers with seating for 100 peo...	- Initial reliance on external production facilities before the new taproom and pr... - Limited production capacity in the early years, brewing only 1...	biztimes.com
MobCraft jumps in the Shark Tank				isthmus.com
MobCraft Beer is closing; details on last events	MobCraft Beer, founded in 2013, is a crowdsourced brewery that allowed fans and homebrewers to submit and vote on beer recipes. The brewery is known f...	- Innovative crowdsourced brewery model allowing public input on beer recipes - Award-winning beers, including gold and silver medals at the Great Ame...	- Financial struggles leading to the inability to operate independently - Failure to reach full production capacity - Closure of taprooms, including t...	www.yahoo.com
August 11, 2018	Olin Park	Madison, WI	The GT18 power unit is designed for continuous duty operation of hydraulic tools, offering 5 or 8 GPM at 2000 psi. It features an open center circuit,...	- World-class cooling system for efficient operation - Auto idle feature to lower fuel consumption and noise - Tool circuit lockout during engine star...

Frequently Asked Questions (FAQs)

Here are five FAQs about MobCraft Beer, focusing on their operations and expansion, since they do not have factories in China

Does MobCraft Beer have any factories in China?

No, MobCraft Beer does not have any factories in China. Their operations are primarily based in the United States, with taprooms and brewing facilities in Milwaukee, Wisconsin, and Denver, Colorado.

Why did MobCraft Beer not get a deal on Shark Tank?

MobCraft Beer did not secure a deal on Shark Tank because the founder, Henry Schwartz, was adamant about not outsourcing production. The Sharks, particularly Kevin O'Leary, suggested renting equipment from local breweries, but Schwartz insisted on building his own facility to maintain quality control.

What is the current status of MobCraft Beer's facilities?

MobCraft Beer has successfully expanded its operations. They have a new brewing facility in Milwaukee, Wisconsin, and have also acquired a brewery in Denver, Colorado. Additionally, they are planning to open more taprooms in other locations.

How does MobCraft Beer's crowdsourcing model work?

MobCraft Beer allows customers to submit and vote on new beer flavors each month. The winning flavor is then brewed and shipped to the voters. This model engages customers directly in the brewing process and helps in creating unique and popular beer flavors.

Is MobCraft Beer available outside of Wisconsin and Illinois?

While MobCraft Beer is primarily available in the Midwest, particularly in Wisconsin and northern Illinois, you can also have their beers shipped to your state if your state allows alcohol delivery. They continue to expand their distribution but are not yet widely available across the entire U.S.